Bebang HaloHalo 2.0: A Website Overhaul to Drive Engagement, Speed, and Online Sales

Main Introduction

Bebang HaloHalo, a viral dessert brand in the Philippines, faced challenges with an outdated website that lacked mobile responsiveness and an efficient online ordering system. The goal was to revamp the website to improve speed, user experience, and conversion rates. By implementing a modern web design, mobile-first approach, and an automated e-commerce system, the brand saw a 40% increase in mobile traffic and a 30% boost in online orders.

This milestone is a testament to the hard work, creativity, and dedication of our incredible team and the unwavering support from our clients and partners. We are grateful for the trust placed in us and the collaborative efforts that have fueled our success.

Bebang HaloHalo is a Filipino dessert brand known for its creamy halo-halo made with frozen shaved milk instead of traditional crushed ice. Since its launch in 2021, it has become a social media sensation, gaining millions of views and customers across Metro Manila. With high demand for online orders, the brand needed a website that could efficiently handle customer traffic and transactions.

Goals & Challenges

Challenges Identified:

List the key issues the business faced before the website revamp.

• Outdated Website Design: The website lacked modern aesthetics and branding consistency.
• Slow Loading Speed: Unoptimized images and scripts resulted in long load times.
• Mobile Responsiveness Issues: Poor mobile UX led to high bounce rates.

Goals:

• Redesign the website to reflect the brand’s vibrant and youthful identity.
• Improve performance and speed optimization for better user experience.
• Ensure a mobile-friendly and responsive design.
• Develop a seamless and automated e-commerce system.
  

Solutions & Implementation

 Website Redesign & User Experience (UX) Enhancement

• Implemented a modern, minimalist, and visually appealing design.
• Converting design into HTML
• HTML Integration into vue.js
• Created a user-friendly navigation structure to improve browsing experience.

Performance Optimization

• Compressed images and used lazy loading for faster page speeds.
• Minimized CSS, JavaScript, and implemented browser caching.
• Integrated a Content Delivery Network (CDN) to ensure fast content delivery worldwide.

 Mobile-First & Responsive Design

• Used a mobile-first approach, ensuring smooth usability on all devices.
• Optimized typography, buttons, and layout for better touch interactions.
  
  

Technology Stack Used:

• Front-End: Vue.js

Conclusion

By covering these details in your case study, you create a comprehensive narrative that showcases your agency’s expertise and the successful outcomes achieved for your clients.

 Results & Key Metrics

Performance Improvements:

Bebang Multi Store Setup – Key Points

 Multi-Store Architecture

• Each store will have its own orders, customers, products, and settings.
• Stores will be independent yet connected to the main store application.
• A centralized Main Store Database will manage global settings.

Store Creation Process

• A “Create Store” module will be developed in the backend.
• Admin inputs store name & domain to create a new store.
• Each new store gets assigned a unique Store ID.
• Store details are saved in the Main Store Database.

Database & File Structure

• Each store has its own separate database and files.
• All stores are linked to the Main Store Database via Store ID.

Centralized Control & Data Flow

• The Main Store controls store-wide settings like product thresholds.
• Data (e.g., inventory, promotions) can be synced between stores via API connections.
• The main store can monitor and manage all stores from one interface.

Store Management & Synchronization

• Orders, products, and customers are managed at the store level.
• The Main Store can override, update, or enforce rules for each store.
• Secure data transfer between stores and the main store via APIs.

User & Business Impact:

• 40% increase in mobile user engagement due to improved UI/UX.
• Higher conversion rates as a result of an intuitive checkout process.
• More visitors from better SEO and faster website loading.

Conclusion & Key Takeaways

Final Outcomes:

• Modern & Responsive Design : Aligns with brand identity and enhances user engagement.
• Faster Performance: Optimized loading speed, reducing bounce rates.
• Streamlined Ordering System: Improved customer experience and increased online sales.
• Better SEO Rankings: Enhanced discoverability and organic traffic growth.

Lessons Learned:

• A mobile-first approach is essential for businesses with high mobile traffic.
• Page speed optimization directly affects user retention and conversion rates.
• Automated order processing improves customer satisfaction and business efficiency.