Main Introduction

Melage Beauty is an online multi-vendor marketplace specializing in beauty products for people of color. It enables independent beauty brands and vendors to list and sell their products while providing a seamless shopping experience for customers.

As a multi-vendor e-commerce platform, it requires a robust backend architecture, effective vendor management, streamlined order fulfillment processes, and a seamless user interface to support both buyers and sellers.

Technology Stack

Front-end (User Interface & User Experience)

  • Frameworks: & Libraries: Live Wire.

    Styling & Responsiveness:  CSS3, Bootstrap, Tailwind CSS, Google Font API

  • JavaScript Functionality: Alpine.js, Toastr.

Back-end (Server-Side Processing & Database Management)

  • E-Commerce Engine custom-built PHP (Laravel)
  • Database MySQL Structured data storage for products, vendors, orders.

Objectives & Goals

Vendor Management & On-boarding

  • Vendor Registration:
    • Vendors can create an account and submit documents for approval.
    • Admins verify vendor profiles before activation.

  • Vendor Dashboard:
    • Sellers can use their own shop to add products, keep track of stock, and follow orders.
    • Revenue and analytics dashboards help sellers optimize their business.

  • Commission-Based Model:
    • The platform takes a fee from each sale or offers a paid plan for extra vendor benefits.

Product Listings & Categories

  • Dynamic Product Pages:
    • Each vendor can upload multiple product images, descriptions, and variations (e.g., size, color, scent).
    • structured data (JSON-LD) for search engine visibility.

Shopping Cart & Checkout System

  • Multi-Vendor Cart Support:
    • Users can add products from multiple sellers and purchase them in a single transaction.

  • Payment Gateway Integration:
    • Likely integrates with Stripe, PayPal, Square, Shopify Payments, or Authorize.net.
    • Uses split payments to distribute revenue between vendors and the platform automatically.

  • Order Tracking & Notifications:
    • Customers receive real-time order updates via email/SMS.
    • Vendors can track and update shipping statuses.

Shipping & Logistics Management

  • Vendor-Specific Shipping Policies:
    • Each seller sets their own shipping costs, regions, and delivery times.
  • Third-Party Logistics (3PL) Integration:
    • Connects with carriers like UPS, FedEx, DHL, USPS, or ShipStation.
  • Estimated Delivery Date Feature:
  • Customers get automated delivery date estimates based on location and shipping method.
 

Conclusion

Melage Beauty is a well-structured multi-vendor marketplace designed to cater to a niche beauty audience. By leveraging a scalable technology stack, optimized vendor management system, and AI-driven features, it ensures a seamless shopping experience for users and supports small beauty brands in reaching a wider market.

With continuous improvements in performance optimization, AI-driven personalization, and customer engagement strategies, Melage Beauty can position itself as a leading online beauty marketplace for people of color.

Category: E-commerce
Clients: Melage Beauty
Location: Charlotte, North Carolina, USA
Date: 01/01/2023